IDEOLOGIES OF THE MUSIC VIDEO
Ideologies of the music industry Keith Negus- creativity in the music industry Identifies two distinct ways of thinking about potential artists from within the music industry Ø The organic ideology of creativity Ø The synthetic ideology of creativity Organic Approach Ø A naturalist approach t artists Ø The seeds of success are within the artists, who have to be nurtured by the record company Ø The image of the artist is enhanced by the record company Ø The artist is given time to evolve and progress through their career Ø Emphasis is given to album sales and the construction of a successful back catalogue Ø Often aimed at older or more sophisticated consumers Ø Profits generated by the kind of act tend to be part of a long term strategy by the record company Ø The killers Ø Maroon 5 Ø Taylor swift Ø Green day Synthetic approach Ø A combinatorial approach to artists and material Ø Executives att