ANALYSIS OF A MUSIC VIDEO

Chromatics Lady

electronic/retro/alternative

star image: vaguely sci fi, retro-very 80s influenced, detached image looked distance and aloof

narrative/performance- parting around a big city- organic seen to be playing musical instruments

location/setting/costume-car/city/studio performing

Goodwin- The song is cut to the beat, dark images on the screen match the mood of the song, focus on the singers performance during the chorus

Dyer- star image- lighting, looking away from the camera into the distance, dark glasses worn at night, looking like iconic sixties band such as the velvet underground helps sell there band as cool and retro-

Negas- through the use of instruments and studio setting to demonstrate their differences from other electronic bands

Mulvey- male gaze-girl singing camera focuses on her lips and body in the taxi




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