MEDIA STUDIES BLOG 2015/16

The essential idea of what we are doing is manufacturing a band for a song, and this will be that bands first release, and it is our job to make the video successful we will start with the image of the band, ensuring that their style is fit for the style of the song and that they know how to play the instruments required so they can realistically mime the track. Then it is possible to create a concept for the video that will blend well with the music the band we are creating obviously has no fan base so it is up to us to get them out their  via various marketing techniques and digipacks the best type of music video contains three different narrative strants, a performance element which the label think is vital as it acts as a fail save. A lip sync element, just simply singing in a situation with very few props. lastly a narrative element the story, which will be led by genre and style. the music video will then consist of constant cutting between these narrative strands whic

Our Prelim lip sync 

The male Gaze in Robin Thickes Blurred lines The camera is used to represent a male audience and therefore encourages objectification of women. this includes close ups of body parts, tracking shots,slow motion, zoom ins and tilting up. The audience is encourages to identify with the male characters and how they treat women Mulvey argued that the male gaze reinforced gender differences in society Visual Pleasure and Narrative Cinema was an essay written by  Laura Mulvey . An essay which coined the term “Male Gaze” which soon went on to become a very well know and discussed  theory . In film, the male gaze occurs when the audience is put into the perspective of a heterosexual  Nicki Minaj- Anaconda In this music video the women and particular objects are used for sexual content. The directors have objectified women through camera shots of close ups on particular body parts. furthermore, many tracking shots have been used so the audiences eyes follow the

From reviewing the videos of the interviews it is clear to see that when making our music video we need to make it memorable so it stands out from the crowd with originality. By meeting the public objectives from different age groups, we must intent to make a music video where the public listen to the song to specifically see the music video. Furthermore, we must tell a clear and understandable story that matches the lyrics and beat and lyrics are cut to the beat. A number of people stated they only really remember 1 specific music video as there favourite so we need to work very hard to include many features that turn the audiences head so they focus and fall in love with ours.When choosing the song we need to pick one that doesn't focus on a niche market but one that focuses on a mass market and all different ages will find the song and video enjoyable and will make them watch it over and over again

If I were a boy - Beyonce Todorov : Narratives have 5 structures as follows Equilibrium-  Normality at the beginning Beyonce and her husband are a normal couple who are getting ready to go to work Disruption-  disruption from the normality By them going off to work it allows them to mix with other men and women  Acknowledgement  -Understanding that a problem has occurred  when we the male police offer looking at beyonce and dancing with him while he husband watches is the moment the realtionship goes up in the air Attempt to restore -  The characters try to resolve their problems and move on they have a conversation where trhe male and female lives swap back to normal to show the male is actually have an affair New Equilibrium-  Everything is resolved but the characters  world is a slightly different place Everything goes back to normal showing the male police officer having another relationship Vladimir Propp Hero- Beyonce is the hero as her partner i

Hero- Enrique Inglesias  Hero is a narrative based music video. His vocal performance is integrated into the narrative. extensive use of close ups to sell the star image. the cuts are in time with the song known as cut to the beat. In addition the lyrics match the visuals for example ' you cant take my breath away' where it shows him dying. John Stewart discusses the way music videos use the language of films and techniques such as the montage and cross cutting used to tell the story. Andrew Goodwin discusses the music video which include inter-textual relationships and hero is based on a film called the Getaway  Narrative structures  Todorov : Narratives have 5 structures as follows Equilibrium- Normality at the beginning Enrique and Jennifer love Hewitt are happy together in love Disruption- disruption from the normality  we see the money in the back of the car and understand something is wrong and they must be escaping from a problem that i

Although the above definition is true for every music video, there is no definitive way to make a music video correctly. Music videos can support, and portray the message of a song, or can be completely abstract and subjective to each viewer, They can have an independent narrative unrelated to the music, or can even be animated typography of the lyrics, there is no set in stone method or rules for producing music videos. However, every different style and genre or music has a respective "style and genre" of video associated with it. Therefore videos of the same genre of music tend to be very similar. There are a few distinctive styles of music videos,  I will briefly describe each and show you real world examples. Studio Performances. A music video shot entirely or mostly in a controlled environment (studio) with lots of props, costumes,green screen and artificial lighting. Usually, these types of music videos don't have a true narrative, but rather just a

One of the main purposes of music videos , is to promote the artist/artists that sing it. Sometimes the artist themselves features the video which gives the person full exposure. But within some music videos the artist does not appear within the video themselves. furthermore more in some cases can tell the story of the lyrics sung by the artist for better understanding towards the audience. For example, the song Photograph sung by Ed Sheeran  has a music video which clearly describes the lyrics which tell about his life story and how he has grown up to where he is today.

ORGANIC Coldplay- Viva la Vida In this music video, it demonstrates  a true representation of organic music. it shows the band itself playing all different types of musical instruments symbolises that they have produced the music video to show there natural talent and not because of there visual image. furthermore it also shows sufficient evidence that they have written there own song and they have let there natural talent shine through the lyrics and harmony. The song Viva La Vida single music cover again is a prime example of organic musicians and music. the cover represent the Liberty Leading The People depicts dead bodies, soldiers, and Liberty waving the French tricolour. it demonstrates strength and bravery which connects to coldplay themselves as there brave in a way that they are no advertising themselves as an image but hoping for popularity based on the product they create. The image also presents bold colours connecting to the impact they have on the music  indus

Andrew Goodwin - Convention of Music Videos:  He believed that: A relationship between the lyrics and visuals (illustrating, amplifying or contradicting the lyrics). A relationship between music and visuals. Particular genres may have their own video style and iconography.  A demand from the record company for lots of close-ups of the main artist.  Artist develops their own star iconography in and out of there videos. Reference to voyeurism (screen within screen, binoculars, cameras...).  Intertextual references.  John Stewart - Convention of Music Videos:   He believed that: Music video has the aesthetics of a TV commercial, with lots of close-ups and lighting being used to focus on the star's face.  He sees visual reference in music video as coming from a range of sources, although the three most frequent are perhaps cinema, fashion and art photography.  Stewart's description of the music video as 'incorporating, raiding and reconstructing' is essentially the essence

Lethal Bizzle -Fester Skank We chose this song because as a group we like listening to it due to its mix of the funk buzz and the hardcore rap. Furthermore we find it more entertaining in the music video to have a group of people dancing and having a good time. Due to high popularity off the song it was easy to gather a number of people o be in the video however it was harder for people to lip syncing  because of the fast aced lyrics only a small amount of people were able to pronounce the lyrics correctly and at the time of the beat. We overcame this by splitting up the lyrics into smaller sections so more people could have a go at lip syncing. As the song has a very distinguishable beat, it was easy to cut it at particular beats meaning there were less mistakes to be made and everything was in perfect timing. In our music video, we tried to keep it to the original so we only really used one camera shot being a wide angle to get all the people involved in. This i