ANALYSIS OF ANOTHER MUSIC VIDEO





Shots of the band demonstrates they are a group, a gang and it demonstrates that they have a star image of rebellion and drug taking. There are also loads of quick cuts between the different instruments as the song stars further enhances their organic status.
The focus of a television screen within the frame to show the singers close up of him singing this highlights Andrew Goodwin convention the notions of a screen within a screen. This helps sell the singers image as being the sex symbol of the band and demonstrates in which his image is different to the rest of the band as he is sold o his looks.
The use of dark colours along side the green screen images and fast zooms and birds eye view shot also adds a frenetic element to the song and enhance the performance element.
The reasoning behind this is to represent the band as being more organic and a live attraction to appeal to their target audience of indie rock fans.

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